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On the Road with TCA: Corpus ChristiOn the Road with TCA: Corpus Christi
By Gaye Greever McElwain, Director of Marketing & Communications
After making it safely to Corpus Christi, I was ready for the TTIA Cultural & Heritage Tourism Seminar.
The day began bright and early as we set up at the Corpus Christi Museum of Science and History . Director Rick Stryker saw to it that we had comfortable accommodations complete with wireless internet access for our session on social media. Many thanks to Rick and his staff for the hospitality!
We kicked things off with a series of round table discussions. I provided information on TCA’s Cultural District Designation process, and attendees seemed eager to get involved with the program.
The keynote speaker that morning was Sheila Armstrong, executive director of the U.S. Cultural & Heritage Tourism Marketing Council . Sheila lives in Hilton Head Island, South Carolina where she serves on the Board of Directors of Women in Philanthropy and the Culture & Heritage Committee of the Hilton Head Convention & Visitors Bureau.В She is also an emeritus member of the Boards of Directors of the Hilton Head Symphony Orchestra and the Hilton Head International Piano Competition.
Sheila provided us with great information to help us do a better job of attracting cultural tourists to our arts venues, museums and cultural events. She pointed out that the traditional demographic for cultural tourists is beginning to change, and we are seeing an up and coming market among younger travelers. These folks are curious and use technology to communicate, meaning arts organizations need to explore new communication strategies. Connecting with this younger demographic could result in larger audiences at arts events and venues.
Another highlight of the Seminar was a panel discussion on building partnerships. Elizabeth Regner, executive director of the Lubbock Arts Alliance , traveled all the way from Lubbock to share her insights on how Chambers of Commerce and CVBs can work with their local arts organizations to attract visitors to their communities. The Chamber and CVB folks in the room were blown away by her presentation! Elizabeth provided great information based on her own personal experience in making the Lubbock arts scene an integral part of the city’s marketing plan. The Lubbock Cultural District is evidence of the hard work that has taken place in that town, and Elizabeth has been the leader from the beginning. She also shared some really simple and easy strategies to connect arts groups with their local government officials in a positive, win-win relationship.
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