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I purchased a Dodge Durango a few months ago, and as a family car, I love it. There is plenty of room to carry people and things around, it has all sort of gadgets (the DVD player for the kids being #1 on my list of favorites) and we all feel safe riding high above the street. But I have to say that the 5.7 L V8 Hemi engine is not exactly what I would call a green and economical mechanical system. When we chose this car as our family car, the emphasis for us was on interior space, safety, and kid’s friendly gimmicks (and being from Europe, also a touch of “I want a big American car at least once in my lifetime”!). Now, I wish the car had a button that would turn it into a Prius whenever I just need to drive to the grocery store, but no such car exist. Don’t you hate compromise? And more importantly, what does all this have to do with plate readers? Cars are what I often have in mind when we, at BioTek , work on developing new multi-mode plate readers. Like cars, multi-mode plate readers come with all sorts of options and accessories, and are available in a broad price range. Like cars, they have become an object without which many activities would become impossible, or extremely cumbersome. And like cars, they are available from a variety of vendors that fight for the customer’s attention. And so when we develop a new plate reader at BioTek, I often have in mind my own purchasing experience with cars: how did a specific model or vendor get my attention? How did the test drive feel? And how do I feel today, after a few years of driving? I believe BioTek’s new Synergy H4 is a great example of how we try answering such questions, as a scientific instrumentation company. Synergy H4 is a Hybrid multi-mode microplate reader, “Hybrid” because you can choose to use filters or monochromators for wavelength selection. As I said above, there...

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